Beauty brand Lime Crime partners with Riley Rose to bring augmented reality to shoppers - NorthJersey.com - Hello friends Beauty tools and beauty tips, In the article that you are reading this time with the title Beauty brand Lime Crime partners with Riley Rose to bring augmented reality to shoppers - NorthJersey.com, we have prepared this article well for you to read and take the information in it. hopefully the contents of the post what we write you can understand. all right, have a nice reading.
Beauty brand Lime Crime partners with Riley Rose to bring augmented reality to shoppers - NorthJersey.com |
| Posted: 21 Jun 2019 06:29 AM PDT CLOSE Lime Crime, a makeup company uses augmented reality app for modern shopping experience in Paramus store. Amy Newman, Northjersey.com When customers walk into Riley Rose, the beauty and lifestyle retailer, they probably expect the usual: a smiling employee with a perfect face of makeup; the store's sleek, white interior design festooned with colorful products; and a host of products from indie beauty brands they are unlikely to find elsewhere. What they probably don't expect? That Lime Crime's eyeshadow palette, on display at the front of the store, will talk to you. Or that the green-haired Venus on the palette's package can walk you through a makeup tutorial. All you need to do is download the brand's new augmented reality application on your smartphone, and the products come to life. "They're shocked," said Blanche Howard, general manager of the Riley Rose at the Westfield Garden State Plaza in Paramus. "This is something they've never seen before. The product basically sells itself." Riley Rose, a spin-off launched by Forever 21, has teamed up with Los Angeles-based cosmetics company Lime Crime for their first in-store augmented reality project. The technology, unveiled last month, is available at all Riley Rose locations. As consumer shopping habits change and online competition grows, retailers have turned to augmented reality as another way to draw customers to their stores or to help brands stand out. Although the concept seems revolutionary, Lime Crime's concept was actually inspired by another sector: the retail wine industry. Bianca Bolouri, Lime Crime's vice president of marketing, said the company was inspired by the success of Living Wine Labels, with popular versions like 19 Crimes and the Walking Dead wine series. Wine drinkers use a phone app to activate the wine's packaging, which will either tell you a crime story or, in the Walking Dead case, let you watch the dead come back to life. If you have multiple wines from the Walking Dead series, the characters from each bottle will interact. "Why [augmented reality] works specifically for our brand is that we've always been about igniting different senses," Bolouri said. "We have our lip glosses that smell like cherries, and we have packaging that brings you back to the '90s. It feels like a natural transition for us to make our packaging come to life." How does this work?Lime Crime's augmented reality app is easy to use, and can be accessed at the makeup gondolas inside Riley Rose, or at home if you purchase one of two products that feature the technology: the Venus XL 2 eyeshadow palette or Softwear Blush. Using the app, the customer scans the images on the eyeshadow palette or Softwear Blush packaging, or the green circles that are on display in the store. For the Venus palette, users are given a tutorial on the product and how to use it. If you scan the blush, a flower blossoms from the product on your screen, mimicking a hologram-style display. The user can swipe through the product's different shades. MALLVILLE USA: Paramus, the retail colossus of New Jersey, looks to ban plastic bags RETAIL DESTINATION: Looking for a job? Retailers at American Dream are hiring for fall openings RETAIL REVAMP: Macy's unveils new Story retail concept "Once they scan over these markers, it essentially brings both of these products to life," said Nikki Sas, Riley Rose's director of business development and operations. "The character featured on the palette begins to talk to the user about the product, about the available shades and then moves on to tutorials on how to use it, which really resonates with our consumers." The company estimated 50 percent of app downloads come from triggers on the in-store gondolas — a sign the investment is paying off. And because the beauty world is saturated with makeup brands, it's also important for brands to offer something distinctive, Bolouri said. "There are thousands of brands, and before it was dominated by a handful," she said. "Anything that we can do to make our shopping more fun and more education-based was sort of where we started from." Augmented retailAugmented reality has many forms in retail. The furniture sector was quick to adapt. In 2017, furniture giant IKEA launched "IKEA Place," an augmented reality app that allows consumers to see how their products would look inside their home. The products appear in 3D form. The company took advantage of Apple's ARKit technology, which made it easier for retailers to step into the augmented reality realm. Wayfair, the online furniture retailer, launched a similar concept last year. Inside supermarkets, augmented reality may find a home as retailers push to provide in-store experiences for shoppers, who are increasingly buying their groceries online. Officials with Stew Leonard's have teased an augmented reality app at multiple press conferences in Paramus, where they will be opening their first New Jersey supermarket this fall. The chain is known for its popular Disney-like animatronic fruits and vegetable displays that perform shows for shoppers, and for staff wandering through the store dressed as cows and chickens. The app would be an obvious next step. "We're built on an in-store experience. We have the animatronics to make it fun for kids," Jake Tavello, the supermarket chain's vice president, said in March. "One of the things we're working on is doing an augmented reality" for kids to enjoy shopping with their parents. In the beauty world, augmented reality has become an industry norm. However, its forms vary. ModiFace, a company that creates augmented reality tech for beauty brands, has been a dominant force. Their products largely have been used as "virtual try ons" — offering consumers a way to test products without actually putting them on. A similar concept has been tested in the past by clothing retailers Topshop and Gap through virtual dressing rooms. ModiFace offers custom augmented reality modules for apps, like the Virtual Artist in-app feature used by Sephora. Users can use Virtual Artist to see how makeup looks on them. ModiFace also offers in-store augmented reality mirrors, or "smart mirrors," that offer similar features. Beauty giant L'Oréal acquired ModiFace in 2018, and earlier this year announced the release of SkinConsultAI, a skin diagnostic application that pushes retail tech well beyond augmented reality. The technology, according to a company statement, uses artificial intelligence to scan a user's selfie, which is uploaded to a brand's website. The AI then detects signs of aging, and the user receives a "tailor made product routine," the company said. Lime Crime's augmented reality concept inside Riley Rose stores seems just the beginning for the beauty brand's venture into the virtual world. "Our customers are loving it, so we have no plans to stop it," Bolouri said. "The idea is to be able to add more of our franchise to the app and to the gondola, so eventually it's a full brand experience." Read or Share this story: https://www.northjersey.com/story/news/2019/06/21/retailers-augmented-reality-draw-shoppers/1457753001/  |
| Two more lawsuits filed against cosmetic firm with Aspen stores - Aspen Daily News Posted: 01 Jun 2019 12:00 AM PDT  Two more lawsuits have been filed against an embattled California-based cosmetic company that operates two stores in Aspen, the latest legal entanglements involving allegations of high-pressure sales tactics — with one suit alleging that an employee portrayed himself as the singer Pink's "personal beauty consultant." Following two different lawsuits filed in December, Aspen Retail Management, which operates Luxe Skin Spa on the Hyman Avenue mall and another outlet nearby, is already on the hook for $164,000 that a judge ruled it owes those plaintiffs. It has been the subject of multiple lawsuits and numerous complaints to police, with customers saying they were badgered — after consuming free champagne in the store that plaintiffs said might have been drugged, according to one lawsuit — into buying expensive makeup products and devices such as $9,000 light-therapy machines. Leanna Rajk, an assistant state's attorney in Illinois, filed on May 24 another lawsuit against Aspen Retail Management in Pitkin County Court. She filed the 17-page lawsuit pro se and is representing herself, and her friend, Christine Villoch, also filed a nearly identical case against the company. The allegations are similar to the previous lawsuits. Rajk wrote that she and Villoch on March 28 were walking by Aspen Beauty Boutique on the Cooper Avenue mall and were offered a "free eye cream sample by a sales attendant lingering in the doorway." That tactic involves some history. The parent company sued the city of Aspen in 2016 in U.S. District Court over free-speech issues related to the distribution of samples outside the businesses on the Cooper and Hyman malls. The sides reached a settlement in which they agreed on a "reasonable administrative construction" of the city code pertaining to vendors not obstructing public ways, according to a judge's final order. "Plaintiffs and their employees, contractors and agents shall be allowed to solicit persons passing by the front door of their stores [on the malls] for commercial purposes," the order says. "Solicitation may consist of oral and written communications as well as the distribution of product samples, leaflets, cards and brochures." The employees cannot cross the doorway threshold. However, the settlement is so specific that it says they "may extend their arms and torsos past the threshold of the doorway to give such items to passersby, but the heels of both of their feet shall remain within the threshold at all times while soliciting." The agreement, finalized in March 2017, also mandates that the cosmetic employees are prohibited from "aggressive solicitation." Subsequent lawsuits like Rajk's allege that that behavior has not been curbed. On March 28, after the eye cream enticement, they went into the boutique and a sales representative introduced himself as "Julian," listed in the lawsuit as John Doe. "Julian represented that his eye cream was revolutionary and was a replacement for Botox and other such injections and surgeries," the lawsuit says. "Julian explained that he was in town only for a limited time as the singer Pink's 'personal beauty consultant.' He then continued to talk about Pink, his beauty consultation with her, her shows, and other celebrities who value his beauty services." Rajk was impressed by the skin-cream demonstration, as it apparently diminished wrinkles, but was "unaware of a glue-like substance that was in the cream that only temporarily caused the result," the lawsuit says, adding she was charged $1,200 for a product she never received. The filing says Julian made small talk about his famous clients, telling the plaintiffs, "Baby, Gwyneth Paltrow was just in our store yesterday … All of our clients like to shop here in Aspen because they are not spotted as easily as they are in Beverly Hills." The employee allegedly showed "remarkable pictures of women" who had been receiving treatments by light-therapy machines. But such images were "photo-shopped," Rajk wrote. According to the lawsuit, Julian waved the light machine around and passed it over Rajk's frown lines, making her and Villoch "listen to more of his tales." "He again guaranteed results from the product," Rajk wrote. Similar to allegations in other lawsuits, the employee allegedly said, after Rajk said she could not afford a light machine, that he would give her his cell phone number and act as a personal consultant — and, again like other legal filings against the firm — that she felt pressured to hand over her credit card and only did so because she believed a purchase would be denied because of her credit limit. "Plaintiff just wanted to leave the store," she wrote. The plaintiffs were allegedly charged $2,000 and $7,975, respectively, and did not receive any products, according to the lawsuits. "Julian stated that the products would be mailed from his father's plastic-surgery office," Rajk's lawsuit says. It adds that several hours later, the eye cream wore off and "there was absolutely no visible difference in the wrinkles, fine lines or frown lines. That same night, plaintiff tried to call the store from her Snowmass Village rental. There was no answer." Messages left with Rajk and an attorney who has represented Aspen Retail Management were not returned. The lawsuit contains claims of violation of the Colorado Consumer Protection Act, fraud and intentional infliction of emotional distress.  |
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