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| Brush up on your makeup skills with YouTube’s new augmented reality feature - Digital Trends Posted: 18 Jun 2019 01:55 PM PDT YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented reality. Known as AR Beauty Try-On, viewers will be able to actually "try on" the makeup products the online tutorials are showcasing and promoting. MAC Cosmetics is the first to partner with FameBit for this new feature that will offer realistic product samples that will work on a variety of skin tones. After seeing what different samples and shades would look like on their face, viewers can then purchase the sample they want by clicking through to the makeup brand's website. Google announced the new feature on Tuesday, and said it would roll out to brands, advertisers and viewers this summer. This is a big deal for the beauty vloggers of YouTube as brands continue to team up with top influencers known for makeup tutorials and reviews. Last year, beauty-related videos on YouTube had over 169 million views. The more successful beauty vloggers have millions of subscribers, like Yuya who has more than 23 million followers and Jeffree Star who has more than 15 million. While beauty tech isn't anything new, bringing augmented reality to the beauty industry could change the game for online shoppers. Brands that partner with the AR Beauty Try-On will be able to tap into these successful beauty vloggers' campaigns quicker and track their results in real time. For viewers, the new feature essentially lets you try before you buy — if you see a particular makeup being used in a video, just turn on AR Beauty Try-On and you can see if it works on your face. The feature will work in the existing YouTube app, so it looks like it will be fairly easy to use. Sponsored content not only helps the brands make money, but the YouTubers also cash in from partnerships with brands. Jeffree Star reportedly made an estimated $18 million from brand partnerships last year. Brands are also tapping into the success of influencers on other social platforms like Instagram for sponsored content. Just earlier this month, Instagram announced that influencers will be able to post branded content ads that go beyond their own follower count in order to reach a broader range of users. Similar to the YouTube's upcoming Beauty Try-On strategy, Instagram allows users to click through posts to purchase the products you see in the photos on your feed or in Instagram stories. While content like this is in fact a form of advertising, it can be less obvious to users of social media if it engages user experience and blends into the platform while doing so. There's also lots of other applications for AR on YouTube, especially as it gets more advanced. The next logical step? "Trying on" clothes from the comfort of your home. Editors' Recommendations |
| 8 bestselling beauty products every woman should own - TODAY Posted: 20 Jun 2019 07:07 AM PDT Whether it's perfectly applying that base coat of foundation in the morning or removing it before bed (unless you're Dolly Parton), your skin deserves nothing but the best. Finding quality products at affordable prices can be an ordeal, but lifestyle expert Jenn Falik stopped by TODAY to made it easy. These eight beauty essentials will save both your daily routine and your wallet! Here are some of Falik's favorite products that are current bestsellers on the market. Morning MakeupL'Oreal Paris Voluminous Lash Paradise Mascara, $7, Amazon This L'Oreal mascara will deliver soft, full lashes with great volume and length. Its nonflaking formula is great for all-day wear and is also available in a waterproof version. "Makeup artists have told me many times that the Blackest Black shade is better than the black mascara shades from the most expensive, prestigious brands!" Falik said. Beautyblender, $20, Ulta Falik recommends this Original Beautyblender, which took the makeup world by storm in 2007 and has since been a nine-time Allure Best of Beauty award winner. It blends foundation and other beauty products perfectly, leaving you with a streak-free complexion. Charlotte Tilbury 'Pillow Talk' Lipstick, $34, Bloomingdale's Charlotte Tilbury's lipstick from her original line is available in a range of shades, but Falik chose this "universally flattering mauve pink" for its matte formula. All DayOribe Dry Texturizing Spray, $46, Nordstrom Oribe's dry texturizing spray will give you the perfect beachy waves without having to spend a day in the sand. Falik loves this volumizing spray not only for the great, long-lasting results that it yields, but also for its great scent: The formula is made with kiwi, watermelon and passion flower extract. Megababe Daily Natural Deodorant, $18, Ulta This daily deodorant's invisible formula and is both paraben- and aluminum-free. Falik recommended this product because it's made with natural ingredients such as coconut oil and sage that will have you smelling "rosy" all day. NightBanila Co. Clean It Zero Cleansing Balm, $17, Amazon Most makeup removers resort to pads and wipes to get a surface-level job done, but Banila's cleansing balm performs a deep clean, removing even long-wear makeup. It has a 4.3-star rating on Amazon and, according to the brand, sells one of its cleansing balms every 3.1 seconds! Bliss That's Incredi-peel Pads, $20, Target These peel pads do all the work while you enjoy a good night's sleep. Formulated with glycolic acid, an anti-aging agent, Falik suggested this "overnight facial" for a one-step method to a visibly improved complexion. Dermstore Embryolisse Lait Crème Concentre, $28, Dermstore Falik chose this hydrating moisturizer as a dry skin savior. Infused with aloe vera and shea butter, it will revitalize the skin. It is rated five out of five stars on Dermstore's site and — according to the brand — one bottle is sold every five seconds globally! For more style and beauty recommendations, check out: To discover more deals, shopping tips and budget-friendly product recommendations, download the new TODAY app and subscribe to our Stuff We Love newsletter!  |
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