How To Shop The 'Lion King' Makeup Collection Early - Forbes

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How To Shop The 'Lion King' Makeup Collection Early - Forbes

How To Shop The 'Lion King' Makeup Collection Early - Forbes

Posted: 14 Jun 2019 06:45 AM PDT

Be prepared: The much anticipated limited edition Lion King makeup collection by renowned celebrity makeup artist Sir John and Luminess Cosmetics is hitting shelves tomorrow. Judging from the buzz it's gotten, it'll probably sell out faster than the gazelles that leap across the screen in the 1994 original animated Lion King. Sir John counts Beyoncé, Serena Williams, Karlie Kloss, Naomi Campbell, Joan Smalls among his famous clientele, which is fitting since Beyoncé plays Nala in the upcoming new film, hitting theaters July 19.

To get inspiration for the line, Sir John visited Africa. "I spent a ton of time in South Africa, in Capetown and Johannesburg; I adore it," says Sir John, who is also co-executive producer of American Beauty Star. "I went on safari for the first time. The rhinos came right up to the truck, we were in the lion's pit—just seeing animals that way took me aback. When you get a chance to get out of the US and see what real dirt and real clay look like, it's so fertile. African clay has so many shades of reddish brown and warm brown. The landscape is what inspired me. One thing about Lion King is you don't necessarily have a Disney princess that inspires you, like Cinderella. Lion King is all about the atmosphere, it's all about the vibe, so hopefully I did it justice by paying tribute to the landscape and how organic the scenery is."

Those striking earth tones take center stage in the collection, which includes an eyeshadow palette, a contour palette, a highlighter/bronzer, two shades of matte lipstick, two liquid lipsticks shades, and a tinted lip balm. Every item has amazing color payoff. "If you look at the eyeshadow palette you'll see these natural clean browns and wearable colors for people who are minimalists," Sir John says. "And for people who like extra drama, there are some beautiful jewel tone shades, like a purple that looks like a sunset. All of those colors are inspired by nature; even the sculpting palette is very natural in its tones. If you take the textures of the eyeshadows, it's serious pigment. I just need to tap it—you can even use your fingers (to apply it)."

Be Prepared Liquid Lipstick in Romantic Atmosphere, $24, luminessbeauty.com

Luminess Cosmetics

Sir John had a say in the sophisticated, striking packaging from start to finish. Though the film is pure Disney, the aesthetic is all grown up. "I fall in love with product from the outside," he says. "It's not a juvenile collection, it's something you can hold. As you become more mature and get into your career, your packaging changes and the products that you source changes. You don't want to whip out a dollar lip balm when you're at a dinner—you want to have a beautiful compact that shows your station in life. As you move up, you evolve as well. I wanted to make sure that the girl who knows quality is going to want to hold this compact at dinner and not run to the restroom and hide it."

It was also important to Sir John that the collection work for the Lion King's global audience. "As a makeup artist, I have such a diverse group of women who I work with, so I have to make sure that this translates to everyone from Harlem to Hong Kong," Sir John says. "In terms of complexion it has to be for the girl who is super fair, like Nicole Kidman's complexion, to Lupita's complexion. They're both looking at me at the same time to make sure I get it right. So many other makeup artists have the luxury to work with one demographic, but I think the most modern way forward is to have a global complexion in mind. You want to make sure that all girls are invited to the party."

Of course, Sir John is also paying homage to the fans of the original Disney animated Lion King. "This is a love letter to the moms who were kids back in 1994," he says. "I was one of those children. Now most of those women are having families of their own and they're taking their kids for the first time to see the movie. It's like a time capsule to those women."

 We know there's one mom who approves of the line: None other than Beyoncé. "I wanted to show her something that was real, so I waited until the packaging was done so I had a real product," Sir John says. "She was like, 'oh my god, this is so good; I need five boxes.' Getting her support on any project is so cool. A lot of people say, 'what do you get inspired by?' Being around really impactful women who are so badass and super strong, there's all the inspiration you need. You don't need much inspiration when you're next to a woman who does a project like Lemonade or the Super Bowl. It moves culture. I grew up around a really strong mom. Strong women have really taught me."

Be like Beyoncé and get your inner Nala on before the collection drops on luminessbeauty.com on June 15. Use the pre-sale code 'UNLK367' to shop at 9PM EST on Friday, June 14th.

Shop Nomad Cosmetics’ New Travel-inspired Eyeshadow Palette on Amazon - Travel+Leisure

Posted: 13 Jun 2019 02:41 AM PDT

Shop Nomad Cosmetics' New Travel-inspired Eyeshadow Palette on Amazon | Travel + Leisure

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Why Department Stores Are Supersizing Their Beauty Floors - The Business of Fashion

Posted: 14 Jun 2019 05:55 AM PDT

Harrods this week gave shoppers a first look at what it says is its most extensive remodel to date: a beauty department that will span a sprawling 90,000-square-feet when it's completed in December. The new floor will be 53 percent bigger than its predecessor, stocking almost 61,000 ounces of perfume and 97,000 tubes of lipstick, including Gucci's new range.

The retailer is the latest department store to make a sizeable investment in its beauty floor. In January, Bloomingdale's flagship Manhattan location unveiled an updated 36,408-square-foot beauty department on its main floor with an additional 1,100-square-feet throughout the store. Last year, Saks Fifth Avenue expanded space devoted to beauty at its New York flagship by about 40 percent. The 30,500-square-foot floor features 15 spa rooms, a beauty concierge and an apothecary. Harrods' London neighbour, Harvey Nichols, refurbished its beauty floor three years ago, and now offers blowouts, manicures and concierge service at its 13,000-square-foot space.

Pat McGrath at Selfridges | Source: Courtesy, Lewis Ronald

By their own admission, the department stores are playing catch-up.

"If you think about all the change that's happened in beauty in the last five years – whether it's customisation, personalisation, the rise of K-beauty and J-beauty ...  I actually think the retail space has been relatively less innovative," said Annalise Fard, director of beauty, accessories, fine jewellery and watches at Harrods.

The new beauty floors share a few elements in common: they're bigger, of course, and share a similar "luxe" aesthetic (think a champagne colour scheme and lots of glass and brushed gold metal fixtures). A few exclusive brands are a must - Gucci at Harrods, Pat McGrath Labs at Selfridges and FaceGym at Saks. And they are going all-in on experiences, from blowouts and manicures to Saks' yoga classes with Hilaria Baldwin and facial workouts.

It's all about inducing FOMO — fear of missing out — in consumers who, thanks to e-commerce, have infinite options. Whether it's a buzzy exclusive product or a one-of-a-kind treatment, if you aren't regularly visiting your nearest Saks flagship or popping into Harvey Nichols on your next trip to London, the thinking goes, you're not part of the beauty conversation.

That's the pitch to shoppers, at least. Behind the bespoke makeup chairs and magic mirrors, there are larger forces at work on both sides of the Atlantic that are driving these remodels.

American retailers are using their new beauty floors to win back customers who have switched their allegiance to Ulta Beauty and Sephora, and to reverse a store-wide slide in foot traffic brought on by e-commerce.

The UK is another story; department stores are thriving there, and specialty beauty chains aren't a factor. Harrods' supersized beauty hall is more about one-upping Harvey Nichols and Selfridges than fending off Sephora or Ulta (neither have UK stores) or Amazon.

To win at selling beauty comes down to exclusivity.

Gucci Beauty lipstick exclusively at Harrods | Source: Courtesy

At Selfridges, the Pat McGrath launch was its biggest ever in terms of units sold and overall sales. The makeup artist's 150-piece line was the store's best-selling beauty brand in the month after its launch, with one product sold every 40 seconds. Harvey Nichols scored similar results as the exclusive UK brick-and-mortar vendor for Fenty Beauty: it was the top selling beauty brand in every door the month it launched, with one bottle of Pro Filter Foundation sold every minute. Next week, Harvey Nichols will open a Goop shop.

Harrods can count on Gucci for a similar sales pop, but is also leveraging its size to create unique customer experiences.

As one of the "makeup artist brands" featured at Harrods, Bobbi Brown received double the space in the new hall — 400 square feet. Gold-embossed logos are etched into black marble counters, all offset by champagne gold metalwork and mirrors with adjustable brightness settings. A miniature stool sits beside each custom makeup chair, designed for holding the customer's handbag.

"Department stores … across the world have become very cut and paste," said Quita Davis, vice president and general manager, Bobbi Brown UK. "You're seeing the same interpretation [and] no inspiration … from an artistry point of view, [Harrods] is a different level."

In the US, the fight for exclusives is fiercer, as the half-dozen luxury department store chains are competing with Sephora and Ulta, which have a combined 1,600 locations and have been stealing market share.

The new beauty halls mimic the specialty retailer experience. The notion of selling via a "beauty counter" is passé; the way to hook customers today, especially those who have decamped to their local Ulta, is through "experiential retail." This means the selling space has to be "immersive," replete with grooming services and a section for discovering emerging brands. There also needs to be tactile elements that allow for self-discovery, the very antithesis of the department store staffed by helpful salespeople.

La Mer at Saks | Source: Courtesy

Department stores are fighting an uphill battle. They remain the go-to destination for fragrance, but skincare hasn't performed as strongly, and specialty stores are runaway winners in the makeup category, said Larissa Jensen, executive director of The NPD Group.

"They're [US department stores] doing some good initiatives and that's starting to reverse the trend … but it doesn't mean it's going to completely reverse it," Jensen said.

An open selling format, "play stations" and increased product displays that customers can be "fully immersed in" are central to Bloomingdale's new beauty department, said Stacie Borteck, Bloomingdale's vice president and divisional merchandise manager of cosmetics in an interview earlier this year.

Glowhaus, a Gen Z and young Millennial focused concept, and Well Chemist, a clean beauty assortment of "safe but science-backed products," have launched in select doors to attract younger customers.

It's only been a year since Saks opened its revamped beauty floor to the public, including moving the section from the ground floor to a higher one. The company's efforts are paying off, said Kate Oldham, the retailer's senior vice president, general merchandise manager of beauty, jewellery and home. She declined to give figures but said the store is exceeding expectations on all fronts, from units per brand sales to average total purchase values.

"We said, 'If we're going to do something new, we really want it to be different,'" said Oldham. "The bold and brave thing to do was to really start from scratch."

THIS WEEK IN BEAUTY

Unilever bought Tatcha. The beauty giant acquired the skincare brand for $500 million.

Pat McGrath is expanding her collection. Pat McGrath Labs will launch 36 shades of foundation next month.

Bespoke beauty is coming to the masses. Startups like Prose are making personalised, custom-blended haircare for customers based on online quizzes.

An influencer comes under fire. Jaclyn Hill's followers are complaining that her new line of lipsticks are bumpy or full of holes.

This beauty bar has ambitious plans. Alchemy 43, dubbed "The Drybar of Botox," plans to open 50 more stores over the next six years.

Kim Kardashian has a new body foundation. The KKW Body Collection, which goes on sale June 21, is comprised of a foundation and two shimmers.

Drunk Elephant opens a US pop-up. The skincare brand's "House of Drunk" opens later this month on Crosby Street in New York City.

On-demand beauty apps join forces. BeGlammed and Priv announced a merger, making the new company the market leader on in-demand beauty in the US.

Birchbox is trying to differentiate. The beauty subscription box service's new "You" campaign will focus on "the casual beauty consumer."

This Kylie Jenner trade could soar back to record highs within the next month, technician says - CNBC

Posted: 14 Jun 2019 05:30 AM PDT

Beauty stocks have showed off big gains this year. Estee Lauder and Ulta Beauty are each up at least 35% since January, while Coty has soared 108%.

But recently, Ulta Beauty's rally is starting to show wear and tear. The beauty store chain, which had previously seen a boost from its sale of Kylie Jenner cosmetics, has turned flat for the quarter and is the weakest performer of the three in the past month.

Todd Gordon, founder of TradingAnalysis.com, says it will start to shine again in the next month.

"It's been in a nice bit of consolidation here," Gordon said Thursday on CNBC's "Trading Nation. "

"The stock looks like it could break through some resistance here," he added. "You can see we've been on the approach up to that breakout point about $350."

Ulta bumped up against $350 on Thursday, though closed just below it. The stock had briefly moved above that level in late May, but failed to hold there. It has not traded firmly above that level since April, a stretch that marked its all-time peak.

"What you'll see here is we've come very close to that breakout point, have pulled back and we're now starting to mount another attack on that breakout zone," said Gordon. "Let's structure an options trade such that the reward would be larger than the risk, anticipating a breakout of that downtrend resistance."

Gordon is buying the 350 call and selling the 365 call, an options bet that takes advantage of a move out of its resistance band. This spread is a prediction Ulta can move as high as $365 by July 19 expiration, a 5% increase and a rally that would take it to record highs.

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