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Best New K-Beauty Makeup and Skin-Care Launches of July 2019 - Allure Magazine

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• Best New K-Beauty Makeup and Skin-Care Launches of July 2019 - Allure Magazine
• The Best New Makeup Launches Coming in July 2019 - Allure Magazine
• The 15 Coolest New Launches Coming To Sephora In July - Refinery29
• 17 Products Worth Every Penny, According To Beauty Buyers - Refinery29

Best New K-Beauty Makeup and Skin-Care Launches of July 2019 - Allure Magazine Posted: 01 Jul 2019 02:45 PM PDT In just a few years, we've gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it's apparent that there's no single type of K-beauty brand. We're regularly seeing everything, including cute-as-can-be, cartoonishly packaged products, elegantly presented items with incredibly effective ingredients, and of course, sheet masks in every different variety. This month, a famous skin-care brand from Seoul launched at Target, Innisfree dropped a collection of clay mousse masks (yes, you read that right), and TonyMoly introduced the cutest products inspired by cats. So, you could say we're off to a pretty solid start. Without further ado, keep scrolling to see the latest and greatest K-beauty products from brands such as Keep Cool, Innisfree, and more, hitting real and virtual shelves in July.

The Best New Makeup Launches Coming in July 2019 - Allure Magazine Posted: 01 Jul 2019 05:35 AM PDT Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. While we're partial to our particular faves, our heart rates spike with each exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin type or an innovative mascara that truly checks off every box on our criteria. Plus, with summer finally here, showing more skin means more real estate for makeup. Good thing we're getting lots of fun, shimmery, colorful stuff to play with this month. With each launch, it's always cool to see what innovations beauty brands come up with to improve on a formula or design. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Check out all the new makeup launches below, as well as last month's launches) that we're still obsessing over. And don't forget to check out the new skin-care launches and all the latest hair care and hot tools, too.

The 15 Coolest New Launches Coming To Sephora In July - Refinery29 Posted: 02 Jul 2019 09:00 AM PDT Origins Clear Improvement Moisturizer The Clear Improvement charcoal mask is the stuff of beauty legend, and Origins is back at it with a new moisturizer to ward off pesky breakouts. Infused with bamboo charcoal, 1% salicylic acid, and witch hazel, the lightweight formula helps treat existing acne while preventing new spots from cropping up. Origins Clear Improvement Moisturizer, $34, available July 2019 at Sephora.

17 Products Worth Every Penny, According To Beauty Buyers - Refinery29 Posted: 30 Jun 2019 11:00 PM PDT Luckily for us, there are pros on hand; beauty buyers to be exact. It's literally their job to handpick and curate a collection of the finest makeup, hair, body and skincare products the beauty world has to offer. These cosmetic know-it-alls have a knack for sifting through hundreds of thousands of products from big name brands and some more niche, uncovering the coolest trends and innovative ingredients long before they hit our Instagram feeds. They know their AHAs like their ABCs and are privy to some of the most exclusive launches in the industry. Essentially, they do the road-testing for us, so it's no surprise they know what deserves a coveted space in your #shelfie.

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