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Wattson and L-Star Rainbow Unicorn skins drop in Apex Legends on July 3 - Daily Esports |
- Wattson and L-Star Rainbow Unicorn skins drop in Apex Legends on July 3 - Daily Esports
- Stranger Things: why brands love to piggyback on the show - The Guardian
- 5 ways to botch comments on a friend’s cosmetic surgery - Considerable
| Wattson and L-Star Rainbow Unicorn skins drop in Apex Legends on July 3 - Daily Esports Posted: 02 Jul 2019 08:23 AM PDT Respawn Entertainment Apex Legends season 2 begins today. Respawn is bringing new content, map changes, a new weapon, and a new Legend. Good things are also on the way for those Apex players who love colorful cosmetics. Twitch and Respawn have teamed up for another Twitch Prime Loot drop, this time for Wattson. As you can see below, the incoming cosmetics for Wattson are reminiscent of Pathfinder's best skin, Unicornicopia.
 The second exclusive cosmetic is for Apex Legends' Season 2 flagship weapon, the L-Star. The legendary weapon will have the highest DPS in the game, and this skin lets players melt enemy squads with flair. Both cosmetics are part of the second Twitch Prime promotional event. That means they are only available to Twitch Prime members. We don't know yet if the drop will come with free Apex Packs like the previous one. It's possible that the second cosmetic will be a substitute for the packs. How to get the new cosmeticsThese two exclusive cosmetics are only the beginning. During yesterday's Twitch Rivals Elite Queue tournament, it was announced that there are four "in-game content drops" planned for Season 2. That means players will get at least three more exclusive cosmetics over the course of this Apex Legends season. The content drop becomes available tomorrow and will likely be accessible for at least a week, until the next content drop. |
| Stranger Things: why brands love to piggyback on the show - The Guardian Posted: 30 Jun 2019 10:00 PM PDT  Netflix and the Duffer Brothers are up against it. In Stranger Things, they have managed to create a juggernaut that satisfies critics and fans in equal measure. But, at the same time, the show comes with its own form of inbuilt obsolescence. This isn't a series designed to run for ever because, short of forcing them into a nightmarish round of age-denying cosmetic surgery, the cast will reach adulthood before long. The current prediction is that Stranger Things will check out after four or five seasons. The third season becomes available this week. This means that Netflix only has a short time to wring every last penny it can from the show. And, oh boy, is it trying. According to the New York Times, Netflix has promotional agreements with 75 different brands for the new season. It's a huge, sprawling campaign that will essentially render Stranger Things impossible to avoid. H&M will stock replicas of the garments worn by characters on-screen. Baskin-Robbins will introduce flavours based on the ones sold at the fictional Scoops Ahoy ice-cream parlour. Burger King will sell upside down Whoppers. Polaroid has brought out an upside down camera. Weirdest of all, Coca-Cola is reviving its universally reviled New Coke recipe on the basis that some Stranger Things characters consume it. In one sense, Stranger Things' period setting makes for a smart way for increasingly obsolete brands to leverage their nostalgia value – Polaroid is bad enough; we should count our lucky stars that nobody thought of rush-releasing a Teddy Ruxpin demogorgon – but at the same time, sheesh. There is such a thing as overkill, and Stranger Things is very close to that line. There's always a limit to how much brands can piggyback on TV shows. Think back to Sex and the City. The reason they don't make any more Sex and the City isn't because Sarah Jessica Parker and Kim Cattrall hate each other. Nor is it because some dolt came up with the line "Lawrence of my labia". No, it's because Sex and the City 2 was the world's most expensive QVC segment, on-screen (there was jarring product placement for Cuisinart, Skyy vodka, HP, Mercedes and dozens of other brands) and off (Cosabella's four-pack of knickers, each representing a different character), and the stench of opportunism overpowered whatever creative intent the film may have had. Similarly, whenever I have been to see a James Bond film at the cinema over the past decade or so, I have heard audible sniggering during the scene where 007 fumbles in his pocket for the latest cutting edge save-the-day communications device, only to end up waving a Sony mobile phone at the camera as conspicuously as he can. However, this craven product placement has quantifiable results. In 2012, when Heineken paid $45m to have Bond swig from one of its bottles on Skyfall, it enjoyed vastly increased brand awareness as a result. But Bond and SATC were huge, conversation-dominating franchises, and brands experience a noticeable bump for joining in. Stranger Things is just a season of television. Not only that, but a season of television that will be dropped online and gobbled up within a couple of days. The Netflix model of distribution mean that shows such as Stranger Things only catch heat for a microsecond before everyone moves on to the next big new thing. That can't be worth the effort of getting 75 different brands to jump on board, surely. But maybe it is, and maybe for exactly this reason. There was a time when, had it been broadcast traditionally, a season of Stranger Things would have eaten up two whole months of our attention. Those days are over. But by getting Coca-Cola to reintroduce an old drink and by getting Burger King to put a hamburger the wrong way up in a box, Netflix is helping to keep Stranger Things in the public consciousness for longer than it otherwise would be. Bung the logo in enough places and it may even pique newcomers into subscribing, just to see what all the fuss is about. And that's the only metric that interests Netflix. So, yes, this long and stupid brand partnership campaign is ridiculous and overblown, and comes dangerously close to critically voiding Stranger Things for good. But, given the state of the landscape, it may be the first time that the show has needed the brand more than the brand needed the show.  |
| 5 ways to botch comments on a friend’s cosmetic surgery - Considerable Posted: 02 Jul 2019 07:33 AM PDT  As people age, it's natural to want to take the old car in for a tune-up. To give the house a new coat of paint. To spruce up the living room decor. Bad metaphors aside, it can be tricky to know how to address a friend who's had cosmetic surgery they haven't mentioned. What do you say when the first thing you notice about someone you've known for years is a physical change? Hint: it's probably not, "Wow, look at your nose!" We talked with some experts to find out what not to say in these instances, and what's helpful to voice instead. "But you looked great even before!"This is a prime example of something to avoid saying at all costs. "This one basically says, 'Why the hell did you do it? Huge waste of money," Lucio Buffalmano, a social skills, dating and relationships coach and the founder of ThePowerMoves told Considerable. What to say instead: The way you talk to friends about this sort of thing will often depend on the nature of your relationship. If you're very close to your friend, it might be appropriate to say something subtle if you'd like to give them space to dive into the conversation as needed. What do you say when the first thing you notice about someone you've known for years is a physical shift? Hint: it's probably not, "Wow, look at your nose!" "When the two of you are alone and as if were the most natural thing in the world, you can just say 'You look so great! Did you do some small retouching?' " Buffalmano suggests. "If you communicate it from a point of view that cosmetic surgery is normal, then you will help them feel welcome and free to open up. And most people welcome the opportunity of opening up. Then look supportive and happy for them. That will remove any possible last hesitation on their side. If you're interested, also ask from the point of view that you might do the same." "I wouldn't do it myself, but I'm happy if you're happy.""This one isolates our friends when they need emotional support the most," Buffalmano said. What to say instead: "In general, esthetic improvements should be natural and subtle," said Inessa Fishman, MD, a facial plastic and reconstructive surgeon at Aviva Plastic Surgery & Aesthetics. "I like it best when my patients hear things like, 'Did you do something different with your makeup?' and, 'You look so well-rested after your vacation!' after esthetic treatments, both surgical and non-surgical. "Surgical procedures usually involve a greater downtime, and more involved physical and emotional recovery; less-than-positive comments can really sting and stay with patients for a long time." "How much did it cost?""This can only come after you've been speaking for a while and you are also interested in doing the same. Otherwise, it feels judgmental and predatory," Buffalmano explained. Say this instead: Knowing you might be similarly interested in a procedure can help your friend relax and dissolve any preconceived notions they might have about judgements you might pass, but only ask about cost if you're seriously considering a similar procedure and working on weighing your options. Otherwise, it's simply not appropriate. "Wow, you look so different!"It's best never to be too overt. Changing one's appearance in a permanent way is a deeply personal decision, and everyone who does so has their own specific reasons. Some people may be more open to discussing it than others, who may just want their friends to forget the way they used to look as quickly as possible. What to say instead: "If a friend or colleague appears to have had cosmetic procedures, I think it's best to say nothing or stick with the positive and supportive 'You look great!,' " Dr. Fishman explained. "Some patients want to maintain privacy, and may find pointed commentary or probing questions unwelcome. If patients want to be open, they will usually share the details of their treatment. In most cases, I think a neutral or positive approach works best." "It's going to take me a while to get used to your new look."Ultimately, remember that your friend's decision to get surgery is just that— their decision. The way you might feel about it matters far less than the way they feel about their own choice. What to say instead: Karin R. Lawson, PsyD, CEDS-S, a Florida- based psychologist, also errs on the side of less-is-more when it comes to these discussions. "I would recommend that friends, family and co-workers not acknowledge the cosmetic work that someone has had done," she said. "I recognize that is not the way of our Western culture — to not comment on someone's appearance — but I also think that is why so many people struggle with their sense of body image, because appearance is so readily up for grabs by family, friends and the public." If someone had cosmetic surgery, it's often because they were self-conscious about their appearance before the surgery. A great tactic can be focusing on the parts of that person you love that have nothing to do with their appearance. "I understand that some people want others to comment on their looks, but it can actually be a good psychological shift to help us appreciate that our appearance isn't all that's valued or focused on in our relationships," Dr. Lawson said. "Consider that as an option, instead of worrying about saying the 'right' thing. What if it's OK to not say anything at all?"  |
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