Beauty retailer takes real plunge into AR-enabled YouTube ads - Chain Store Age

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Beauty retailer takes real plunge into AR-enabled YouTube ads - Chain Store Age

Beauty retailer takes real plunge into AR-enabled YouTube ads - Chain Store Age

Posted: 15 Aug 2019 08:41 AM PDT

TECHNOLOGY

MAC Cosmetics has officially launched an ad campaign based on the Google AR Beauty Try-On platform.

The company, which sells its cosmetics products through proprietary stores, an e-commerce site and retail partners, is enabling customers to virtually try on and shop new lipsticks from an augmented reality (AR)-enabled video featuring founder Roxette Arisa.

To interact with the video, customers need to view it through the latest version of the YouTube app on a mobile device. After tapping the "try on" button, the app launches the device camera. Leveraging augmented reality (AR) and machine learning technology, AR Beauty Try-On enables viewers to virtually try on makeup while following along with YouTube creators to get content such as tips and product reviews. The feature's virtual product samples work on a full range of skin tones, and advertisers can measure results in real-time.

AR Beauty Try-On is available through FameBit by YouTube, Google's in-house branded content platform. Following a pilot initially launched in June 2019, MAC Cosmetics is now putting its AR campaign into wide release.

"We're so excited to see MAC's artistry and innovation come to life in this uniquely digital way," said Constantin Sklavenitis, senior VP/GM MAC Cosmetics North America. "Being able to bring our newest lip shades to consumers through FameBit's AR Beauty Try-On is a pioneering step, fusing the experience of content viewing and shopping,"

Increasingly, retailers of beauty products are utilizing AR and virtual reality (VR) to provide customers a realistic digital view of how cosmetics products would look on them. Amazon is leveraging artificial intelligence (AI)-based AR technology from ModiFace to enable its first virtual cosmetic try-on experience. Amazon customers can use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves, or on a selfie. Meanwhile, Ulta Beauty offers GlamLab, an AR-based mobile app feature that enables customers to see how different beauty products would look on them. The retailer is also piloting an AR-based try-on service in its stores.

Meanwhile, Macy's is also using Modiface technology to enable users of its consumer app, as well as in-store kiosks to virtually test single beauty products or entire looks, which they can also share on social media.

Best beauty advent calendars 2019: Jo Malone, Charlotte Tilbury and The Body Shop - Yahoo Entertainment

Posted: 15 Aug 2019 07:40 AM PDT

The 2019 beauty advent calendars are here [Photo: Yahoo Style UK]
The 2019 beauty advent calendars are here [Photo: Yahoo Style UK]

It may only be August but this year's beauty advent calendars are already landing on our desks.

In case you missed it, chocolate advent calendars are so 2004 and now it's all about getting your beauty fix at Christmas. After all, who doesn't want the excitement of opening a door to find a deliciously decadent beauty product to pamper yourself with throughout the whole month of December?

This year, the leading beauty brands have upped their game and released some of the most incredible advent calendars we've ever seen.

Indulgence is this year's theme and some of our favourite brands, such as Jo Malone, Charlotte Tilbury, L'Occitane and Net-a-Porter, have set the bar very high.

Each calendar is jam-packed full of goodies from small bottles of perfume to handy travel minis of skincare, make-up and hair products you simply can't live without.

There are so many to choose from even we have been overwhelmed. However the choice means there really is a beauty advent calendar for everyone - so you'll have no trouble finding the perfect one for you, or your loved one.

Jo Malone, £320

What better way than to count down to Christmas with your very own Jo Malone advent calendar? This year's offering is filled with 24 miniatures behind each door, including the much-loved Blackberry and Bay Cologne (9ml) and English Pear and Freesia Body Créme (15ml) alongside new additions such as Bronze Wood and Leather Cologne Intense (9ml), giving you a beautifully scented option for each day.

Available from 1 October

Charlotte Tilbury, £150

Amongst everything else she does, Charlotte Tilbury aces her annual beauty advent calendar. This year's Glittering Galaxy of Make-up Magic is jam-packed of full-size and miniature products to create two stunning beauty looks and is only £150. Expect to find a full-sized cult-favourite Matte Revolution in Pillow Talk, Eyes to Mesmerize in Star Gold and Colour Chameleon in Champagne Diamond, as well as mini versions of Take It All Off, Legendary Lashes and the Multi Miracle Glow. DARLINGS.

Available from 3 October 2019

Net-A-Porter, £225

The annual Net-a-Porter 25 Days of Beauty Christmas Advent calendar is what dreams are made of. It includes 15 full-size products and 10 travel size products from makeup and skincare to haircare and bath and body. Notable products include Sunday Riley's C.E.O Glow Vitamin C + Turmeric Face Oil (15ml), Dr Dennis Gross Alpha Beta Pore Perfecting Cleansing Gel (60ml) and Joanna Vargas Bright Eye Hydrating Masks (0.35ml).

Available from October

Harrods, £250

Following the sell-out success of the two previous calendars, Harrods is back with its 25-door beauty advent calendar with products that have been handpicked from the range of products available in the luxury department store's new Beauty Hall. The calendar features make-up, skincare, haircare and more, from Huda Beauty's Demi Matte Lipstick to the celeb favourite 111 Skin Celestial Black Diamond Eye Mask and Penhaligon's fragrance and an Ex Nihilo candle.

Available from 1 October 2019

The Body Shop, £49

The new advent calendars have been inspired by the streets of Brighton, the spiritual home of The Body Shop where Anita Roddick opened her first store in 1976. The original advent calendar is filled with 24 goodies from The Body Shop's iconic bath and body ranges.

Available from 9 September 2019

The Body Shop Deluxe, £68

The Deluxe advent calendar has 25 specially chosen treats hidden behind 25 doors, including icons from the Drops of Youth and Oils of Life skincare collections, alongside makeup bestsellers.

Available from 9 September 2019

The Body Shop Ultimate, £99

The Ultimate has everything you love from The Body Shop and more. It features products from the Drops of Youth and Oils of Life skincare collections and make-up, plus every day has a message that celebrates the achievements of brilliant women who dreamed big and made history.

Available from 9 September

Look Fantastic, £79

Look Fantastic's incredible beauty advent calendar is back and better with 25 products ranging from makeup and skincare to haircare and beauty tools from bestselling brands, including Morphe, OSKIA, Illamasqua, Caudalie and Elemis. Expect all your favourite beauty products in travel-friendly sizes so you can enjoy each product through the winter months and beyond.

Available from 5 September to preorder and buy from 1 October

L'Occitane, £49

The classic calendar from French-beauty brand L'Occitane features 24 irresistible beauty treasures behind each door, featuring cult-favourite products such as the Almond Milk Concentrate, the Ultra Thirst-Quenching Gel and an intensive Hand Balm.

Available from 19 September

L'Occitane, £89

The luxury advent calendar takes you on a 24-day pamper journey with products such as L'Occitane's Immortelle Reset Serum to its Almond Shower Oil and Herbae Fragrance.

Available from 19 September

Diptyque, £320 (worth

This super-luxe advent calendar from Diptyque comes at a price, but is packed full of the brand's best-selling candles and fragrances. The calendar was created in collaboration with artist Olaf Hajek to celebrate the festivals that mark the end of the year. His artwork evokes and reinterprets the popular, colourful and flowery themes found in naive art: luck, protection and harmony. Behind 25 doors you will find a 2019 limited edition candle (70g), 13x35g bestselling candles (including Baies, Santal and Feu de Bois) and Art du Soin infused face oil (15ml).

Available from 16 October 2019

Elemis, £165

Treat you, or your loved ones, with the ultimate luxury skincare advent calendar. With 25 little drawers full of award-winning and bestselling Elemis products, you're guaranteed to enjoy a little bit of R&R through the holidays. The advent calendar features miniature version of the brand's best-loved products, including the Pro-Collagen Cleansing Balm (20g), Superfood Day Cream (20ml) and the Gentle Foaming Facial Wash (30ml). And on Christmas morning you'll open the doors to a full-sized jar of the brand's iconic Pro-Collagen Marine Cream - dying.

Available from 5 September

Next, £30

Next's beauty advent calendar is pretty impressive for the price. For £30, you'll be treated to 24 of Next's bestselling beauty products found in store from skincare to makeup, including eyeshadows, blusher, a lip scrub and a bottle of micellar water.

Available from October 2019

Penhaligon's, £350

For those wanting a fragrant countdown to the big day, this limited edition advent calendar will give you a new surprise each day. It features a range of hand and body lotions, bath and shower gels, lip balms and a beautiful candle.

Available from 4 October 2019 from selected retailers

NUXE, £59

Available from 1 October 2019

Birchbox, £70

This year's Birchbox offering features 25 beauty treats from the likes of Bumble and bumble, Oribe, Lumene, Caudalie and AVEDA, plus a full-size Estee Lauder Sumptuous Extreme Mascara.

Available 1 October 2019. Join the waitlist here.

ASOS, £70

This exclusive beauty advent calendar is back and is full to the brim with 24 makeup bag heroes such as Laura Mercier's Transclucent Loose Setting Powder and the hydrating Pro-Collagen Marine Cream by Elemis.

Available early September

Soap and Glory, £42

Behind the closed doors of this beauty extravaganza, you will find bath-fizzers, body-buffers and skin-plumpers on the 24 days in December.

Available late September 2019 on Boots.com and Boots stores

Rituals, £59.60

The exclusive 2D calendar is perfect for a loved one or to treat yourself. It is filled with 24 luxury Rituals prpoducts including The Ritual of Samurai Foaming Shower Gel Sport, The Ritual of Namasté Pure Face Oil and different mini candles from the renewed Private Collection.

Available from 1 September online and 1 October from all stores

Rituals, £89.90

There's no need for a Christmas tree this year when you have a Rituals one. The 3D advent calendar is designed to look like a real tree and includes 24 luxury presents to open each day throughout the month. It features products such as the new Amsterdam Collection Body Mist, different mini candles from the renewed Private Collection and the Ritual of Namasté Hydrating Ampoules.

Available from 1 September online and 1 October from all stores

Glossybox, £70

After its sell-out debut last year, the Glossybox has revealed their second Advent Calendar which features 25 products with a value of over £350. It's embargoed so you'll have to wait until 30 September to see what's inside.

Available from 6 September 2019

Tullow barber shop nominated for award at the fourth Irish Hair and Beauty Awards - Carlow Live

Posted: 15 Aug 2019 12:38 AM PDT

The Butcher Shop Barbers, based in Tullow and run by Julian Strain, has been nominated in the 'Barbers of the Year' category at this year's Irish Hair and Beauty Awards.

Read also: POLL: Carlow Live readers have been voting and the best hairdresser/barber in Carlow is...

The fourth Irish Hair and Beauty Awards are back for a memorable celebration of the best professionals and businesses that operate in the country's hair and beauty industry.

After nominations flood in from all corners of Ireland, the full list with finalists has been revealed and the Tullow barber shop is among them. 

The awards seek to remark the growth of the hair and beauty sector and recognise the achievements of the individuals working within it, from hair salons and individuals to beauty training academies, teams and clinics.

Therefore, accolades will be presented to those who improve our confidence by making us look beautiful, deliver exceptional customer services and work within businesses including individuals, salons and clinics, where excellence is a standard.

The ceremony will take place at The Crowne Plaza Hotel Dublin Airport on Sunday, August 25.

The black-tie event promises to be as glitzy and glam as the individuals and establishments it is celebrating, with a diverse range of categories, including Hair Salon of the Year, Makeup Specialist of the Year, Cosmetic Clinic of the Year, Barbers of the Year and many more.

A spokesperson for the Irish Hair and Beauty Awards 2019, said: "The awards remark the strength, skill and innovation of those who have shown excellent commitment to customer satisfaction and have changed the industry's landscape by introducing innovative treatments and services, building extremely close and trusted relationships with their clients.

"We would like to congratulate everyone for being shortlisted and we can't wait to welcome all our guests and deliver an enjoyable event. We wish all finalists the best of luck."

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