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Millie Bobby Brown Is Launching Her Own Beauty Brand - Refinery29 |
- Millie Bobby Brown Is Launching Her Own Beauty Brand - Refinery29
- 7 Bestselling Skincare Products on Amazon With Near-Perfect Reviews - Us Weekly
- Welcome to the Promoconomy - The New York Times
- What's in my cart: This is what I'm stocking up on during Sephora's Summer Bonus event - Yahoo Style
- Shop These Crazy-Good Beauty Deals During Dermstore's 2019 Anniversary Sale - Cosmopolitan.com
| Millie Bobby Brown Is Launching Her Own Beauty Brand - Refinery29 Posted: 20 Aug 2019 08:50 AM PDT  |
| 7 Bestselling Skincare Products on Amazon With Near-Perfect Reviews - Us Weekly Posted: 20 Aug 2019 10:11 AM PDT Remember in Legally Blonde when Reese Witherspoon's character Elle Woods said: "The rules of hair care are simple and finite?" Obviously, we know that's true. We also know that good genes can only get us so far. It takes great hair, skincare and makeup products to help us look and feel our best. With countless options on the market, how is anyone supposed to know where to start? We know that feeling but don't worry! We've combed through the extensive reviews on Amazon and found the top seven bestselling beauty products with near-perfect reviews! 1. Mario Badescu Facial Spray Positive Reviews: 1,157 This bestselling duo works overtime as a primer, moisturizer and setting spray, making it the pick-me-up we're all in desperate need of. See it: Grab the Mario Badescu Facial Spray with Rosewater & Facial Spray with Green Tea Duo with prices starting at $14 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 2. Neutrogena Hyrdo Boost Gel-Cream Positive Reviews: 1,733 The gel-like formula looks to provide instant hydration to all skin textures, leaving it smooth and supple by attempting to restore its barrier against moisture loss. See it: Grab the Neutrogena Hydro Boost Hyaluronic Acid Hydrating Face Moisturizer (originally $19) now only $17 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 3. Thayer's Rose Petal Witch Hazel Positive Reviews: 9,643 This gentle-yet-effective formula will help to cleanse and hydrate skin, control oil production, even out skin tone and lock in moisture. It's the ultimate one-stop-shop. See it: Grab the Thayers Alcohol-free Rose Petal Witch Hazel (originally $11) now only $8 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 4. Aztec Secret – Indian Healing Clay Positive Reviews: 14,520 This fan-favorite product has been deemed "the world's most powerful mask" and can do everything from draw out impurities deep within our skin's surface to exfoliate it for a smoother, brighter complexion. See it: Grab the Aztec Secret – Indian Healing Clay with prices starting at only $10 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 5. Garnier SkinActive Micellar Cleansing Water Positive Reviews: 1,954 This micellar cleansing water can help lift away dirt, makeup and excess oils all without any rinsing or harsh rubbing to help leave skin feeling refreshed, recharged and clear of any greasy residue! See it: Grab the Garnier SkinActive Micellar Cleansing Water with prices starting at only $5 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 6. CeraVe Hydrating Face Wash Positive Reviews: 1,208 We love how this bestselling cleanser can cleanse, lock in moisture and restore our skin's natural barrier all while maintaining a super-hydrating, non-drying formula. See it: Grab the CeraVe Hydrating Face Wash with prices starting at $13 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. 7. Paula's Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant Five-star Reviews: 665 Paula's Choice Skin Perfector turns to 2% Beta Hydroxy Acid to help reduce the appearance of any fine lines or wrinkles while unclogging pores and exfoliating dead skin for a brighter complexion. See it: Grab the Paula's Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant with prices starting at only $10 at Amazon! Please note, prices are accurate at the date of publication, August 20th, 2019, but are subject to change. Not your style? Check out additional bestselling skincare products also available at Amazon here! Check out more of our picks and deals here! This post is brought to you by Us Weekly's Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post. The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping! For access to all our exclusive celebrity videos and interviews – Subscribe on Youtube!  |
| Welcome to the Promoconomy - The New York Times Posted: 20 Aug 2019 09:44 AM PDT  For die-hard shoppers, the recession in the late 2000s was defined by promotions: daily deals, flash-sale sites and steep discounts that went beyond half-off markdowns. At times, it felt like the whole world was on sale. A decade later, the promotional landscape looks a lot different. Today you can download Honey, a browser extension that searches for and inputs promo codes for you (and can read and apply a coupon at checkout). Or have a mobile app called Shop It To Me give a gentle nudge when the price of that Self Portrait dress you've been eyeing finally drops. And Snapchat and Instagram are reshaping promotions entirely, occasionally rewarding online purchases of Milk Makeup Glow Oil with chic carryalls or posting $5 delivery credits for Postmates. Groupon's still Groupon, albeit a shell of what it used to be. And mall stores are as thirsty as ever, with the year-round sales (and often dismal earnings) to prove it. But they're more apt to trumpet their sales by text or mobile app than Valpak paper coupons. These days, the promotions come directly, and often custom tailored, to you. But at what cost? The lure of relevant deals is conditioning us to give up our personal information, said Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania who studies marketing and digital privacy. "This is such a habit-forming activity that you begin to say, 'Well, if I do it for shopping, I'll do it for the government,'" he said. He warned that it's teaching you "that giving up your data is just a part of life." How do promotions get to you? On email, text, social media and the web, promotions are lurking everywhere. People may go online or on apps to find deals, or get recommendations based on their history as they browse a store with its app open on their smartphones. Or people may be quietly, specifically targeted. "Some deals might get to us because a company that's interested in promoting a certain type of thing has bought information about us from a data broker," said Laura Moy, the executive director of the Center on Privacy and Technology at Georgetown Law School. But many trade-offs are more transparent: you give us something, we'll give you something. From the moment you log on to the site of Outdoor Voices, an athleisure brand, it touts an "exclusive birthday offer" in exchange for your email address. Revolve Clothing offers 10 percent off for subscribing to its newsletter. Baggu, which makes those nylon bags beloved by Aidy Bryant, gives free shipping in the United States on orders over $30. According to Honey, the number of carts an average member finds a coupon for each year has increased 33 percent. The New DealsOffering freebies as enticements to build business is nothing new. Decades ago, blenders or toasters were synonymous with new bank accounts, and many can remember the days when credit card companies gave away T-shirts on college campuses. All of these required some sacrifice of personal data. But now that information like Social Security numbers can be posted online, vulnerable to identity thieves and others around the globe, there is a lot more at stake. At one point, retailers and brands bet on batch-and-blast emails, dividing shoppers into broad categories and matching them with products based on their purchases. This worked well — except, of course, when the algorithm got it wrong. But Larry Thomas, the managing director of insight and growth at Accenture, a business-services company, said that successful promotions in the future will be even more finely tuned, offering whatever is most relevant to a shopper at any point in time. "If a hair-product brand knows it's going to rain, and that you have hair that curls, it can recommend certain products to prevent that from happening," Mr. Thomas said. "Google is a key platform behind that as well as Facebook." First, the brand needs to know what type of items you buy, through purchase data (online or e-commerce), retail partnerships or third-party data, which Digiday loosely defines as any information collected by an entity that doesn't have a direct relationship with you. Paying search and social-media companies can help marketers refine their pitch. "Search history and interaction with accounts and posts online can provide context to the consumer's purchase behavior," Mr. Thomas said. And location-enabled services can help tailor product recommendations to the weather. Despite the obvious privacy concerns, shoppers have come to expect such intrusions and, as academics like Dr. Turow have studied, shrug them off. Indeed, in a 2018 Global Consumer Pulse study of nearly 30,000 consumers, Accenture found 47 percent are frustrated when a company doesn't use their personal information to fine-tune engagement. And 43 percent "prefer" (Accenture's wording) to do business with a company that uses their data to customize promotions and pricing. Dr. Turow's research presents a bleaker picture. When it comes to resignation, consumers' behavior is statistically unpredictable: Sometimes people will take a discount, sometimes they won't. "What it reflects is a sense of futility about this," he said. "The problem in the old days was you didn't necessarily know who was who, so you were trying to figure out who to give a discount to and who not to," said David Bell, president of Idea Farm Ventures. "Now you can be much more targeted in your approach and relevant." Welcome, in other words, to the "sale for some." The perpetually moribund apparel brand Perry Ellis last year teamed up with Bluecore, a retail marketing platform in New York, to tweak its messaging based on "discount affinity," or a customer's propensity to shop sales. With its technology embedded in Perry Ellis' site, Bluecore could automatically detect a change in prices, which it knew to show to shoppers who had either purchased or interacted with a product in the past (that is, reviewed but didn't purchase). It also identified shopping trends, like customers who buy, or were more likely to buy, with discounts. Those keeping a budget were exposed to more discounts, while spendthrifts rarely saw the brand devalued. The campaign outperformed Ellis's traditional blasts, and its open rate was 102 percent higher than that of traditional campaigns. The retailer Express ran a Bluecore campaign in May 2018 that recommended shoppers a variety of products in the same fit but different colors based on previous purchases or items they had browsed online. The emails featured imagery of clothes that would complement the look, not unlike a personal shopper. "Someone who buys camisoles in bulk may get a 'buy one, get one free' promo," said Sherene Hilal, the vice president of product marketing at Bluecore. "You get to send fewer emails to customers, which they love, and the brand is actually showing you the best products." Bluecore said that such feats of personalization are hard for legacy stores to pull off and therefore not the norm. But souping up value for loyal customers has proved effective, Mr. Thomas said. Consider NikePlus evolving its membership perks in the past year to include free expedited shipping and merchandise, or Rimmel developing a "Shazam for makeup" app that recommends products based on scanned images of faces, or Target expanding its Cartwheel app and Target Circle loyalty program. Those that simply sell stuff are increasingly the minority. The Demise of Coupons and CircularsAs any millennial short on cash will tell you, the economic downturn and the rise of e-commerce helped inure them to deals. The generation's predilection for shopping online, the deal frenzy of the recession, the necessity of finding discounts, given their flat incomes and student-loan debt, and the dominance of Amazon have all been factors in building what one might call the "promoconomy." "They can't even afford to buy full price if they want to," said Sucharita Kodali, an e-commerce analyst at Forrester Research. And according to a study by Harris Group, millennials are spending less on physical products and more on experiences like restaurants and travel, so retailers feel extra pressure to offer enticements. "The one easy lever you can turn on tomorrow is a sale," Ms. Kodali said. "E-commerce has just made the promotional landscape so much more nimble than it ever was." By their nature, paper coupons and circulars were infrequent, which did little to drive loyalty. Now that shoppers can buy nearly anything, "retailers are looking more at lifetime loyalty versus just getting the sale done," said Charlie Graham, the founder of Shop It To Me. "Companies got burned by coupons being put online." Sitting Out the Promotion GameIn an environment where discounts have become almost ubiquitous, it makes sense that some direct-to-consumer brands would try to stand out by eschewing promotions altogether. It's not uncommon to see a "reactivating" promotion for, say, 15 percent off your next order, as the underwear brand Tommy John offers, or a free gift with your first purchase of Ouai Haircare products. But there's a danger to creating a "cheapening element," as Dr. Bell, the Wharton professor, calls it, when you give too much away. For trendy direct-to-consumer start-ups that are already paying through the nose to get noticed on Facebook, Google and Instagram, that means never going on sale, period. That's why you won't find a coupon for Emily Weiss's beauty young company, Glossier, or Allbirds, which makes sneaker-like wool shoes. "As soon as you start competing on price, you're competing with the Amazons of the world," said Diana Ganz, a founder of the Groomsman Suit, an online suit company that prides itself on not offering discounts. (To be fair, its versatile suits cost less than $200.) "That is a game that nobody wins."  |
| Posted: 20 Aug 2019 11:27 AM PDT  *Completes purchase* In case you've been living under a rock, Sephora's highly anticipated Beauty Insiders Summer Bonus Event. On now until Aug. 27, Sephora VIB members can score 15 per cent off of their entire purchase (some restrictions apply), while VIB Rouge members get 20 per cent off. While this is the perfect time to branch out and finally try products that have been on your wish list, I like to use these rare bonus events to stock up my beauty must-haves. Scroll below to browse what's sitting in my cart.  Fenty Beauty Pro Filt'r Hydrating Longwear Foundation To create an everyday fresh face makeup look, this hydrating foundation ensures buildable coverage to create a believable and natural finish. Best of all, I love it because it's super comfortable for all-day wear. Like Fenty's infamous Pro Filt'r Soft Matte Foundation, this new foundation is available in 50 inclusive shades. I wear the shade 300. Shop it: Sephora Tatcha The Silk Canvas Protective Primer I always underestimated the claims of primer until I got my hands on this bad boy. A cult-favourite, this velvety primer comes in a smooth balm form and gently glides on to the skin to make makeup last all day, without clogging my pores. I even like to wear it on my no-makeup days to blur and smoothen out fine lines and small imperfections. Shop it: Sephora Caudalie Beauty Elixir While face mists are often considered as an added luxury, this one by Caudalie is one that I can't simply live without. Used by celebrity makeup artists worldwide, this Elixir helps prime and set makeup due to its impeccable toning and skin refining properties. Infused with soothing properties of rosemary, mint and rosewater, it not only enhances your glow, but it smells like a spa in a jar. Shop it: Sephora MILK MAKEUP KUSH High Volume Mascara Bare and naked, my lashes look almost lifeless: limp, straight, short (thanks a lot, Asian genes). So to transform the look of my lashes, without the commitment to extensions and tints and the struggle of false lashes, this nourishing, cannabis seed-infused mascara does the trick. Formulated with thickening heart-shaped fibres, and pure pigments, just two to three coats of mascara gives my lashes a dramatic effect. And because it's so good, a little really does go a long way with this one. Shop it: Sephora Benefit Cosmetics BROWVO! Conditioning Primer Nutrient Rich Eyebrow Primer If you know me, you know I'm very particular with how I groom and fill in my brows. For that boy bow, full, feathered look, I like to prime my brows with this conditioning clear brow gel. Just like glue, this formula holds my brow hair into place to easily manipulate the look of brows that I don't naturally have. Shop it: Sephora SEPHORA COLLECTION Mask Stick Not only am I sucker for cute packaging, but I also love anything that calls for convenience, hence why this mask stick is sitting in my cart. Yes to anything mess-free! To be honest, I haven't tried any of these masks yet, but for only $11...why the heck not. These masks come in four different ranges: Watermelon Mask: Nurtures, Bamboo Mask: Mattifies, Charcoal Mask: Smoothing, Spirulina Mask: Purifying. And because my skin is still recovering the summer-long dehydration, the watermelon mask sounds like the perfect match. Shop it: Sephora Caudalie Vinopure Natural Salicylic Acid Pore Minimizing Serum I've said it once and I'll say it again: this serum is worth every penny. This pore-diminishing gel serum is powered by 100 per cent natural salicylic acid to address blackheads, pores, breakouts, and excess oil, great for oily and acne-prone skin. I swear, it mattifies your skin instantly and you'll see results after just one use. Shop it: Sephora Kat Von D + Light Face Contour Refillable Palette I have a round face and a very flat nose so I love me a good contour. I love this contouring palette because it includes three shades for contouring and highlighting to give my face a natural-looking finish and the dimension it needs. Not only do I use it on my nose, forehead and cheekbones, but I like to brush a bit of the deepest shade on my lids. It's an all-in-one palette, perfect for travel. Shop it: Sephora Ouai Hair Oil We all want what we can't have, and for me that's naturally straight hair. After every wash, I blow dry my hair and finish it off with a straightening iron. And this summer to control and prevent fly aways and frizzy roots from peeking through, this lightweight hair oil has been my saving grace. If it didn't leave my hair with amazing high-shine, I would forget its even in my hair because it's that weightless. Shop it: SephoraWe are committed to finding you the best products at the best prices. At times, Yahoo Canada may receive a share from purchases made via links on this page Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram.  |
| Shop These Crazy-Good Beauty Deals During Dermstore's 2019 Anniversary Sale - Cosmopolitan.com Posted: 20 Aug 2019 09:48 AM PDT   |
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