South Korean cosmetics firm boss quits over YouTube praising Japan - Yahoo News

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South Korean cosmetics firm boss quits over YouTube praising Japan - Yahoo News


South Korean cosmetics firm boss quits over YouTube praising Japan - Yahoo News

Posted: 11 Aug 2019 02:33 AM PDT

Japanese Prime Minister Shinzo Abe was praised in a YouTube video played to the staff of a major South Korean cosmetics firm (AFP Photo/Behrouz MEHRI)

The head of a major South Korean cosmetics firm resigned Sunday after facing heavy backlash for forcing his staff to watch a YouTube video praising Japan during a raging trade war between the two nations.

The clip, played at a monthly meeting of some 700 employees of Kolmar Korea last week, slams President Moon Jae-in's response to Japan's trade regulations and praises Prime Minister Shinzo Abe for "not punching Moon in the face".

The video also refers to Venezuela's crippling economy, where "women are going into prostitution for mere seven dollars", and adds that South Korea is not far from meeting a similar fate.

The incident triggered massive public fury and mounted calls to boycott the company, which supplies dozens of cosmetics brands worldwide.

Yoon Dong-han, chairman of Kolmar Korea, apologised on Sunday for "stirring up trouble" and said he will step down from his post.

"I apologise to the consumers and the Korean people who trusted and loved our products," he said, adding: "I would particularly like to offer my sincere apologies to women."

Seoul and Tokyo are embroiled in a bitter trade and diplomatic dispute over a series of South Korean court rulings ordering Japanese firms to pay for forced labour during Tokyo's colonisation of the peninsula.

The feud has seen Japan impose new export restrictions crucial to South Korean tech giants in July and led to the two neighbours removing each other from their lists of trusted trade partners earlier this month.

South Koreans have launched a widespread boycott of Japanese goods since July, which saw sales of Japanese cars drop more than 30 percent and forced several airlines to suspend routes to their neighbour because of falling demand.

The company issued a separate apology last week saying only part of the video was shown with the intention to train its staff to "have a correct sense of history rather than reacting emotionally".

Putting the best face forward: How South Korean men are shaping the beauty industry - CNA

Posted: 31 Jul 2019 12:00 AM PDT

SEOUL: Before heading to work every day, Shawn Jung spends about 30 minutes in front of the mirror putting on makeup. 

Like many other Korean men, it is no longer enough just to use basic skincare products like toner and skin moisturizer.

"Average Korean men these days don't just use skincare products, they also use base makeup and do other makeup like their eyebrows," said Jung. 

Applying makeup on the eyebrows is important, he said, as it helps define a person's image, while lip balm or lipstick moistens the lips to make people look healthier.

South Korean men makeup (1)
Eyebrow and lip makeup are becoming increasingly common among men in South Korea. (Photo: Lim Yun Suk)

Jung works at South Korea's largest cosmetic company Amorepacific as a makeup artist, but he admits that he became interested in men's grooming even before this.

"Even in the military, which all men have to do, men are putting on sunblock and BB cream," he said. 

"I think I started around then too."

Many young Koreans agree that makeup is essential if they want to give a good impression, especially when they are going for job interviews. 

"When we go for interviews, it's good to give a good impression. And looks matter in Korea," said a Korean job-seeker in his 20s.

That might explain why South Korean men are now the world's biggest spenders on men's grooming products. Data shows they spend about US$45 per purchase. 

According to a Global Data report in 2018, three quarters of South Korean men have a beauty treatment done at least once a week, like going to the salon or doing facial at home. Sales of men's cosmetics hit about US$1 billion last year.

Analysts said the face of male beauty is changing in South Korea due to the popularity of "pretty boys" seen in K-pop bands and dramas, and that has also helped to promote Korean men's cosmetic products not just in the country, but around the world.

South Korean men makeup (2)
According to a 2018 report, three quarters of South Korean men undertake beauty treatment at least once a week. (Photo: Lim Yun Suk)

"When you look at the idols and see how they look, they have become more feminine. It's become more difficult to tell the difference between how men, who in the past were more masculine, and women look these days," said Lee Jung Hee, professor of economics at Chung Ang University. 

"The gap between looks of men and women have narrowed."

Apart from wanting to look like idols, Lee said that as South Korea becomes an aging society, more and more men are now taking better care of their skin in a bid to look younger as they age. 

"In the past, being healthy meant being strong but now it's more than just being strong. The desire to stay young keeps growing. And so in the future, the desire to take care of one's skin will continue to grow among people in their 40s, 50s and 60s."

South Korean men makeup (3)
Analysts say the face of male beauty is changing in South Korea due to the popularity of the so-called "pretty boys' seen in Korean K-pop bands and dramas. (Photo: Lim Yun Suk)

A survey conducted from July to October last year showed that sales of beauty products for men in their 40s were up 28 per cent from a year ago. For men in their 50s, the growth rate was 53 per cent. It is increasingly common to find men of various ages with some makeup on in the streets of Seoul.

With the promising growth potential, cosmetic companies in South Korea and other global brands are coming up with more varieties of men's products to meet the growing demand. They believe the ones to target in the coming years are men in South Korea, which is currently the eighth largest cosmetics market in the world.


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