The Best New Makeup Launching in August 2019 - Allure Magazine

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The Best New Makeup Launching in August 2019 - Allure Magazine

The Best New Makeup Launching in August 2019 - Allure Magazine

Posted: 15 Aug 2019 03:13 PM PDT

With new makeup dropping at dizzying daily rates, we've decided to make sorting through the selection of the latest liners, lipsticks, and the like easier for you. Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selection each month. Although we're partial to our particular faves, our heart rates spike with every exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin types or an innovative mascara that truly checks off every box of our lash criteria.

With each launch, seeing what innovations beauty brands come up with to improve a formula or design is always thrilling. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world ⁠— no matter how colorful or minimalist our go-to looks may be.

Just as we do with hair and skin care, we'll list the new makeup dropping in August that we recommend adding to your cart. You can also check out last month's launches) that we're still loving.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The Best New K-Beauty Skin-Care Products and Makeup of August 2019 - Allure Magazine

Posted: 07 Aug 2019 12:00 AM PDT

In just a few years, we've gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it's apparent that there's no single type of K-beauty brand. We're regularly seeing everything, including cute-as-can-be, cartoonishly packaged products, elegantly presented items with incredibly effective ingredients, and of course, sheet masks in every different variety. This month, we're seeing cheekily named new brands, surprisingly bold lip colors, and a mystery product that promises to do almost everything in your skin-care routine.

Without further ado, keep scrolling to see the latest and greatest K-beauty products from brands such as Skinfood, Re:P, and more, hitting real and virtual shelves in August.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

YouTube’s new AR feature lets you virtually try on makeup while watching videos - TechCrunch

Posted: 15 Aug 2019 08:48 AM PDT

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the "Beauty Try-On" feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa's makeup tutorial video.

Makeup tutorials are hugely popular on YouTube, so an integration where you can try on the suggested looks yourself makes a ton of sense. While a lipstick try-on feature isn't exactly groundbreaking — plenty of social media apps offer a similar filter these days — it could lead to more complex AR makeup integrations further down the road.

The new AR feature only works when you're watching the video from a mobile device and the YouTube app is updated to the latest version.

Famebit MAC Shortened

Then, when watching the video, you'll see a button that says "try it on" which will launch the camera in a split-screen view. The video will continue to play as you scroll through the various lipstick shades below, applying the different colors to see which one works best. Unlike some of the filters in social apps like Instagram and Snapchat, the colors are evenly aligned with your lips and not bleeding out the edges. The result is a very natural look.

Image from iOS 1MAC Cosmetics will work with creators through YouTube's branded content division, FameBit. The program connects brands with YouTube influencers who then market their products as paid sponsorships.

MAC is the first partner for this AR feature, but more will likely follow.

Prior to launch, YouTube tested the AR Beauty Try-On with several beauty brands, and found that 30% of viewers chose to activate the experience in the YouTube iOS.

Those who did were fairly engaged, spending more than 80 seconds trying on virtual lipstick shades.

Google is not the first company to offer virtual makeup try-on experiences. Beyond social media apps, there are also AR beauty apps like YouCam Makeup, Sephora's Virtual Artist, Ulta's GLAMLab and others. L'Oréal also offers Live Try-On on its website, and had partnered with Facebook last year to bring virtual makeup to the site. In addition, Target's online Beauty Studio offers virtual makeup across a number of brands and products.

YouTube's implementation, however, is different because it's not just a fun consumer product — it's an AR-powered ad campaign.

Though some may scoff at the idea of virtual makeup, this market is massive. Millions watch makeup tutorials on YouTube every day, and the site has become the dominant source for referral traffic for beauty brands. In 2018, beauty-related content generated more than 169 billion views on the video platform.

You can watch the YouTube video here, or engage with the AR feature from the mobile YouTube app.

If you don't see your face immediately after pressing the "try on" button, you probably need to update the YouTube app.

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